General info on Birkenstock

What is Birkenstock?

Birkenstock, also known as Birkenstock Holding Limited, is a German shoe manufacturer known for its sandals and other footwear that typically use cork for the soles.

The company, founded in 1774 by Johann Adam Birkenstock, has headquarters in Neustadt, Germany. By 1925 Birkenstocks were sold all over Europe and in 1966 dressmaker and designer, Margot Fraser, brought Birkenstocks to America. In February 2021 L Catterton, the private equity firm backed by Bernard Arnault's LVMH, agreed to buy Birkenstock in a deal that valued the company at around €4 billion.

When is the IPO expected to take place?

On September 12th, 2023, Birkenstock officially filed to begin its IPO roadshow.  

The official IPO launch can take place in as little as one to two weeks after the roadshow is completed, thus putting a timeframe near October 11th. The actual timing depends on a number of factors, including whether the underwriters determine that a price adjustment is needed or if any difficulties come up involving the filing of key documents.  

Birkenstock IPO Statistics

Analysts are suggesting Birkenstock’s 2023 debut IPO puts its value at about $8 billion. The valuation estimate is likely to change throughout the roadshow, or once the price range is announced. Last year the company’s revenues were up nearly 30% to $1.3 billion  

More on Birkenstock

Birkenstock’s sales got a boost in 1986 when Nordstrom became the first department store to sell its signature sandals and gained its iconic high-fashion brand status. Sales spiked again in the early 1990s when celebrities like model Kate Moss began to wear the sandals.  More recently the Barbie movie has helped the company become even more popular as Margot Robbie is seen wearing a pink pair of Birkenstock sandals in the movie.

• The company opened a new factory in Germany at the beginning of September 2023.  
• Birkenstock has collaborated with luxury brands like Dior, Manolo Blahnik, and Valentino.  
• It is reported that sales and Google searches for Birkenstocks spiked due to the popularity of the latest Barbie movie.
• Birkenstock shoes are sold in 90 countries around the world. It has eight sites in Germany, and other distribution sites including the USA, UK, Brazil, China, Hong Kong, Japan, Denmark, Slovakia, Spain.
• Birkenstock’s IPO estimated valuation is closing in at around $8 billion.